graphics that strive to capture my attention. Well, they do so for an
instant, however I click away when I don't immediately find relevant
content. The content you add to your web site needs to attract both
visitors and search engines.
Here are 14 ways to add content to your web site and attract visitors:
1. Get into the mind of your visitor. Brainstorm all the ways your
visitor would think of your product. Write your content as if you are
sitting next to him/her explaining your product. Don't write in the 3rd
person ie we, they, but use I, you, or your. This makes it more personal.
2. Keep it simple - write as if explaining your web site material to a
7th grader (12-13 year old). Don't use complicated words that people
would have to look up in the dictionary. You want them to understand
clearly what your site is about.
3. Convey emotion - people on the Web are often in a great hurry, so you
need to appeal to their emotions to stop them clicking away to the next
site. Use stories, convey your experiences or include testimonies from
others. This adds to your credibility and trust, 2 essential factors for
doing business online.
4. Communicate quickly and efficiently - people online tend to scan
rather than read everything on the page. Therefore use single lines of
text for your headings and sub headings. Catch your visitor's eye with
lists, bullet points and use short, snappy, active (not passive) words
in your sentences. Your paragraphs should only consist of 2-5 sentences.
Long paragraphs make it hard to read (scan) your page quickly.
5. Create white space - the layout of your web page should include
plenty of white space. Don't lean text hard up against your graphics.
Include white space between headings, sub headings and paragraphs.
6. Use graphics sparingly - you have heard it said, "a picture is worth
a 1000 words." That's true but only if the picture supports your
content. Don't overdo the graphics. You may impress your visitors
initially, however to keep them interested in your site, you need high
quality content.
7. Create high quality content - make clear points with each paragraph
you write. Each paragraph should build on the previous one, so that you
are pulling your visitor through your page naturally. You are trying to
pre sell the product or service to your visitor. This puts them in a
natural frame of mind to buy (unlike many sites which may just have
pictures of the products and a shopping cart).
Part 2 of this article will discuss the last 7 Ways to Add Content to
Your Web Site
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of
Affordable Web Site Design and Web Hosting
Pick up a copy of his new ebook
101 Highly Effective Strategies to Promote Your Web Site - a powerful
guide for attracting 1000s of visitors to your web site.
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