Does your website make you any money? Does it SAVE you any money?
Websites are more than just marketing tools, out there in Cyber-Land
effortlessly promoting you and your products. While that's great, why not
use that same website to save yourself some money?
How? Well, while I don't know your particular situation, I can provide you
with some thought-provoking ideas that you can take back to your web
designer for more input.
Reduce your support costs.
It is often cheaper, easier, and more effective to support customers over
the Internet than through more tradiditonal methods such as telephone and
direct mail. Services such as instant messaging and Get1on1
(www.get1on1.com) provide immediate chat facilities to current and
potential customers.
Corporations can support their employees and business partners over their
corporate intranets, keeping them informed and soliciting their feedback.
Providing documentation for perusal saves time and reduces labor on your
email server.
Providing a map to your location can save your receptionist valuable
minutes on the phone explaining turns and streets, freeing her up for more
important tasks.
Including a forum on your site can bring people of a common industry or
interest together to discuss upcoming events, current problems, and other
interesting ideas and thoughts. These forums can grow very large very
quickly. And, in the meantime, your website traffic increases. Stick an ad
on the forum and bring in more sales from people that you already know
have expressed interest in your industry.
Interested in reading more ways to increase your sales and save money?
Visit http://techlh.com/why_web.htm and read our full story
now!
About the Author
Will Hanke is a self-proclaimed geek who owns and operates Lighthouse
Technologies (www.techlh.com), a web development and hosting company based
in Arnold, Missouri. For questions or comments, email him at
will@techlh.com. And buy yourself a good virus program so he doesn't have
to fight your emails with anti-virus spray.
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