There are several graphic software packages available to help you create
your own e-covers for your product or service. Most provide you with a set
of templates to choose from, and have varying degrees to allow you to
modify the templates provided. Regardless of which package you're using
there are 5 other important steps to consider when design an e-book cover,
graphics for a software package or other product graphics.
These five steps deal with the effect you want your graphic to have on
your prospect. Each step is briefly described below.
Identify the desire, need or fear your product or service affects. Many
people attempting to sell their products on the internet aren't aware of a
basic fact of marketing on or off the internet. That fact is ? People buy
based upon their emotions. Next they justify the purchase with logic or
benefits. Your graphics should satisfy the emotional desire. It should be
a visual of their desire being met, their need being filled, or their
fears being calmed. Once the emotion that your product or service is
serving is identified. Begin to list possible visuals to show this action.
Choose the colors to enhance the emotions you want to evoke Now that you
have a general idea of the graphics you want, you should consider the
colors you will use. Make sure the colors appropriately trigger the
desired emotion. Use this thought process when choosing the picture, the
background color and even the color of the type.
Create the picture of your prospect fulfilling his desire, filling his
need, or calming his fear. Arrange the title, background color, style, and
the picture to come together into a smooth and powerful creation radiating
the satisfied emotions of your prospect. Place the cover in the most
effective area of your website and other areas where you advertise. This
step is simple and straightforward.
Andy Eaton has created a 10 day ecourse, which includes informative
articles, training videos, special offer discounts, plus lots more -
finally learn to create your own amazing ecover graphics. simply send a
blank email to arpgraphicslist@graphicsecretsexposed.com or visit
http://www.graphicsecretsexposed.com
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