One visit does not make a sale. Be sure to make your Web site attractive
to your visitors so that they want to come back. You don't win their trust
right away. It may take 4-7 visits before they buy.
Here's Five Ways:
1. Check and Correct What's Not Working
First, be sure you don't have long passages of bio or information about
yourself on your home page. People don't care about you and they want
information short and sweet. They want solutions to their challenges and
they want free information.
Second, test all of your links often to make sure they work. Nothing
discourages buyers more than disorganized copy, links that don't work, and
difficulty getting to where they want to go.
2. Upload New, Original, and Useful Content Often
On every Web site page put a notice "Bookmark our Web Site. We update
material weekly."
Follow up by uploading new "free articles," book excerpts, ezines, and
tips as promised. Blatant ads such as banners turn visitors off. Give them
original information they can't find anywhere else, and make it free.
Giving freely is a proven online marketing philosophy.
3. Publish Your Own Ezine
Without an original ezine, you can't stay in touch with your potential
buyers easily. They want regular, ongoing information to develop the trust
it takes to buy. You need to prove you are the industry expert and a savvy
friend. If you don't stay in touch, your readers will forget you and your
products.
Start with a monthly ezine then see if bi-weekly works for you. Start
writing short tips and articles to include. You can later recycle these to
the opt-in ezines and other Web sites that want free, new information. If
you think you lack content, start subscribing to ezines in your targeted
market. Other authors gladly allow you to use their information when you
include a signature file.
If visitors like your ezine they will recommend it to others.
4. Offer a Questions and Answers Page
To get visitors to return offer them answers to typical questions they may
have. Freely given, you not only establish yourself as the expert, you
gain their trust and support.
5. Offer a Navigation Bar of "Useful Links"
Your visitors will appreciate the ability to contact others in your field.
These links add value to your site because people like the convenience of
checking out products and services--all on one Web site--yours! This
method also may raise your standing with the search engines. An added
benefit--you meet others to network with, to support as they will you.
Web visitors appreciate new content and contacts to make their quest for
information, service or products easier. You'll reap many rewards when you
accommodate them.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build
their credibility and clients, and make a consistent life-long income.
Judy is author of 10 eBooks including Write your eBook or Other Short Book
Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap
Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites
That Sell. She offers free help through her 2 monthly ezines, "The
BookCoach Says...," "Business Tip of the Month," blog Q & A at
http://www.bookcoaching.com and over 185 free articles.
Email her at Judy@bookcoaching.com or Cullinsbks@aol.com Phone:
619/466-0622 -- Orders: 866/200-9743
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