The internet is filled with sites and they are good and bad. Some have
been known for a long time and some still struggle to get the respect and
fame they think they deserve.
Although not all your visitors are web design professional they still can
put their finger on a good site and sense the ones that are not that ok.
But how can you convince people your site deserves to be known and
respected? How can you make them feel your site is better than other
thousands they could find on the same subject?
Elegant design
You need a nice looking site. Don't overdo this either, but try to offer
your site a unique and nice feeling. Branding is also important. Try to
come up with a nice logo.
Create a nice layout, try to have a consistent colour theme and use nice
fonts. Don't use templates unless they are unique and you have got the
only copy. There's nothing worse for your "respected" site than a theme
people have seen for 50 times before.
Avoid animated gifs, annoying backgrounds and music.
Good and interesting content
Don't just throw links and downloads. Nowadays people need more, not to
mention the search engines would love your site more if you offer them
some content. Organize the content logically and update it frequently.
Good way to advertise
We all need to live and some try to do this from the site they run. It's
ok to have an ad campaign or two. Just don't over do it. Don't fill your
pages with many banners and advertising links. They would make people lose
respect for you not to mention ruin the entire layout.
A good behaviour online
Don't think people cannot trace you just because you are "anonymous"
online. wrong. if someone wants to trace you all the way to your lair,
there's nothing you can do against it. But you can use this in order to
get known, in a positive manner.
Post in forums and respect. People will come to know you eventually from
seeing your good posts and nice behaviour. When they'll see your site this
could mean more visitors and perhaps some clients that are almost
convinced you really mean business.
Respect towards your visitors
Don't treat your visitors bad, offer them a pleasant experience and make
them love the place. Offer them a feed-back form and respond as fast as
possible to any questions they might ask. Word of mouth is a serious
promotion. Use it in your behalf.
Good organization
Don't take prisoners, let people know what's on your site and how they can
reach the information they are looking for. A sitemap is a good thing to
add to your site if you've got more pages. It's also a good trick for the
search engines optimization. Have a good navigation system and don't make
people have to guess what's going on in your little place online.
About information and contact page
For a business and even a personal page, a good about and contact page can
do wonders. When people see a nice site they tend to want to know
something more about the person running it or the business presenting it.
And a contact page is a must on every site. For a business offer phone
numbers and addresses, for a personal page at least an email address.
Updates
Frequent updates make search engines love you, not to mention your
visitors. If you cannot update the information on a daily basis, try at
least a monthly update.
Jonathan Yates
http://www.internetworldchat.co.uk
Internet World Chat is a discussion forum for webmasters to get tips or
advice.
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