A question we frequently get asked is, "how do we know when it is time to
redesign our Web site?" The answer undoubtedly varies.
The first thing to analyze is your existing Web presence. What kind of
traffic are you receiving? Are you getting a lot of calls from Web site
users? When you navigate the site, is it easy to find what you are looking
for? Is the data still current or do you still list products that have
been discontinued since 1999? Make a list of the things you like and don't
like about your existing site. This will give you a good starting point.
The next thing to do is to talk to a few of your customers and ask them
what they think of your site, if they use it often, etc.. This will
provide you with outside feedback and will hopefully generate ideas for
your next step, which is to generate a wish list. This list should contain
features or functionality that you'd like to see incorporated into your
site. While some of the items may be cost prohibitive, it benefits you to
know that and us to know the direction you're looking to go. On the flip
side, something you think might be too expensive may in fact, cost less
than you think.
Finally, take a look at your competitor's Web sites and see what they are
doing. In addition, make a list of Web sites that you frequent with notes
about what you like or don't like about them. This will give us a sense of
your design taste. Though almost every customer says "I want my site to
look like nothing else that's out there," there are certain
characteristics that are prevalent in well-designed Web sites.
When this process is complete, you should have a good idea as to how your
Web site stacks up and whether you're in need of a redesign. You may
complete this process and decide that your site is doing as well as it can
currently. You may also conclude that your current site is hurting more
than it's helping your business. Either way, it's worth the time to
evaluate how your Web site is performing because it is the one marketing
tool that is accessible by anyone, anywhere, anytime.
WebSolutions is a professional Web site design, development, and hosting
company based near Chicago. Their expertise in eCommerce has been
highlighted in print and television and their custom developed solutions
and pre-built shopping cart application (The Marketplace) has been
successful for businesses nationwide. Jon Kee handles all sales and
marketing related activities for WebSolutions and can be reached by phone
at 630.375.6833 or email @ sales@wsol.com. Visit us online:
http://www.wsol.com
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