When creating an e-cover the what's the first thought that comes to mind?
How do I do it? What software do I need? How much will it cost? How
quickly will I have it complete?
Most people will start searching for software to automatically create the
cover. There are several "cookie-cutter" software packages available to
create e-covers for e-books, and software boxes. Most of these packages
come with pre-designed templates. It's very much a fill in the blank
scenario and out pops the cover. Give strong consideration to this one
area. Do you really want a "cookie cutter" designed e-cover? Although the
templates you may encounter are very impressive, you will be sharing your
layout template with 100's, maybe 1000's of other sites. The reason why
they are so cheap is because those "specific templates" are sold and
re-sold as much as possible!
Just like the theme of your website, your e-cover should complement and
initiate the emotions of your niche market causing them to buy your
product or service. Some items for consideration when defining your niche
market are:
Lifestyle: conservative, exciting, trendy, economical
Social class: lower, middle, upper
Opinion: easily led or opinionated
Activities and interests: sports, physical fitness, shopping, books
Attitudes and beliefs: environmentalist, security conscious
Age: children, teens, young, middle, elderly
Gender: male, female
Education: high school, college, university
Income: low, medium, high
Marital status: single, married, divorced
Ethnic and/or religious background
Family life cycle: newly married, married for 10 - 20 years, with or
without children.
Always keep the "eye candy" of your niche market in mind when creating
e-covers, graphic headers, or even the background.
Look at your competition. How do you set yourself apart? Create the
picture of your product or service to completely identify with your niche
market.
That's why I believe the first step in creating good graphic design for
e-covers should be the specifics of your niche. Take some time to really
determine every unique aspect of your niche market before you begin your
graphic design. You want to appeal to their specific desires, fears, and
needs. You'll want to carefully craft your unique selling points around
those unique desires, fears, and needs. Choose the color, the tone, the
size, the words, the fonts, and the overall theme to match the profile of
your niche market. You don't want your e-cover to simply look good. You
want it to evoke the buying emotions of your niche prospects.
While it's very simple and easy to get the software and create a cookie
cutter e- cover make sure it will give you the return on your investment
you want. Sometimes the return on your investment may be much higher if
you choose to have your e-covers and other graphics for your site
professionally designed. The investment to have your e-cover
professionally designed probably is not as expensive as you may believe.
Often it's even cheaper than purchasing the software and spending the time
to do it yourself. The professionals spend each and every day
concentrating on the uniqueness of niche markets. They are quick and adept
at knowing how to target the emotions of the niche using graphics to evoke
the desired response. There's a big difference in "looks professional" and
"being professional."
Remember, "A picture is worth a thousand words." Take the time to make
sure YOUR picture matches your market. And then --- Watch your profits
soar!
Andy Eaton has created a 10 day ecourse, which includes informative
articles, training videos, special offer discounts, plus lots more -
finally learn to create your own amazing ecover graphics. simply send a
blank email to arpgraphicslist@graphicsecretsexposed.com or visit
http://www.graphicsecretsexposed.com
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