(Making Your Graphics Work For You)
It's no secret that a picture is worth a thousand words or that people
really do judge a book by its cover. Effectively using graphic headers,
e-covers and background graphics can send your profits soaring. Amateur
looking graphics are worse than no graphics at all.
The graphics you use on your website should intensify the screen's
message. Correctly used graphics will activate the prospects emotions into
a buying mode. This can be effectively accomplished by incorporating a few
simple marketing strategies into your graphic designs.
For example, when choosing the color of your graphics don't simply choose
your favorite color. Identify your niche market and target the color
scheme of your graphics to that market. Let's use a gardening site as an
example. You wouldn't want to use colors like purple, gold or silver, as
they aren't very prevalent in nature. Greens, browns, and orange colors
are much better suited to display the intent of a gardening site.
Too many graphics can clutter the screen and slow the time it takes a
screen to load. Since smaller graphics download quickly, your graphics
should typically be smaller in size. Using too few graphics can cause the
site to look empty or incomplete. Neither of which sponsor sales. The
entire theme of the site should come together in a happy medium fostering
a smooth flowing effective decision -making process for your prospect.
The background graphics of your site are equally important to your site's
effectiveness. Backgrounds should not interfere with the readability of
the text. Again, they should complement and support the desired effect of
your site. Color plays an important role in choosing background graphics.
Choose wisely.
When designing e-covers for your e-books or software products make sure
they powerfully steer the attention of your prospect to the emotion that
will trigger the sale. Make the picture fill the promise your product will
deliver. Remember people make purchases based upon emotions. Next they
justify the purchase with logic or benefits. Your graphics should satisfy
the emotional desire.
Andy Eaton has created a 10 day ecourse, which includes informative
articles, training videos, special offer discounts, plus lots more -
finally learn to create your own amazing ecover graphics. simply send a
blank email to arpgraphicslist@graphicsecretsexposed.com or visit
http://www.graphicsecretsexposed.com
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