Surfing the internet is basically an information-fest! From intellectual
discussions to the bizarre...people surf the internet for information more
than products or services. Through sites that offer information -sales are
generated indirectly which is perfect. By offering valuable information to
your visitors, you start a marketing relationship just by creating value
in your website.
How?
Articles - content written by you and others that fit the theme of your
website with resource box always included.
Reviews - written reviews including pictures of products related to the
theme of your website and your business.
Newsletter - offer either a text or online newsletter at least once a
month (if not more often) that includes articles, hints, tips, resources
and special offers to subscribers only.
Downloads - free downloads such as e-books and software that your website
visitors would find informative and helpful them.
E-course - a free e-mail course developed by you. If you haven't created
your own e-course yet, look for an affiliate program you can join that
offers products your visitors would find useful that offers a free course.
Whether or not your visitors actually purchase anything does not matter,
you will have provided them with useful information.
Directory - build a directory on your website with a software program or
manually. By creating a listing of helpful newsletters, wahm sites, yahoo
groups or places to advertise; you have built something that your visitors
will use.
Think complementary, not competitive!
When you place advertising, links, articles, e-books and other extra
information on your website, ask yourself if adding it makes your site
more valuable to your visitors.
Now, here's just an example to show how this works for YOU!
If you have a candle website then you can have information and tips from
candle safety, aromatherapy, difference in waxes and what makes your
candle offering unique. Your articles can be on anything related to home
decor, aromatherapy, old fashioned candle making, decorating, holidays and
more that complements your site.
If you have hand-poured candles then you can add even more information
about bath and body products or hand pressed soaps. Offer a download on
how to make your own soaps...either create one yourself or look for a free
download on another site that allows you to offer it free from your site.
Some e-book downloads allow you to add your name and website (this is
re-branding).
Place your newsletter subscription information on each page of your web
site. Keep in touch with your mailing list regularly offering business
specials, articles, hints and tips that fit your theme.
Exchanging links - the value of exchanging links is undeniable when it
comes to search engines and page rank. Remind yourself that your links
pages should really be thought of as "resources" for your visitors.
If you consider web sites that exchange links with to be resources,
helpful to your visitors then you will choose links that complement your
site.
Providing both information and resources that prove valuable to your
visitors means that they will come back again and again. Give your
visitors the information they are looking for and they will let others
know how valuable your site is to them. By keeping your website fresh,
updating your articles and freebies to draw visitors will eventually
convert your traffic to sales which is why you work from home in the first
place.
Tammy Ames is the owner of Wahm-Work at Home Connections
http://www.wahmconnections.com - a work at home resource site offering
unique advertising and internet marketing strategies plus home based
business opportunities.
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