The Basics
You have a flourishing business - everything is in its place. You just
miss one important piece of marketing: an Internet Presence a website.
Like everything in business, getting a website needs planning. Getting an
effective website needs even more planning.
Here are some basic things to know and plan:
The WWW
What is the www or the internet? Basically a network of websites from all
over the world you can access via your computer for which you need an
internet connection and a browser. Internet connections are available from
ISPs, and most of the popular browsers are free downloads from the
internet. Just like writing/typing an address on a postal envelope, you
type the website address in the browser beginning with http://www. and
ending with either .com, .net, .org, .biz, .nz, .uk, etc. So if you want
to access the microsoft website, you would type http://www.microsoft.com
in the browser and hey, presto! You get all the information about
microsoft and its products on your browser. Just click on the available
links and you are on your way.
Your Website
Your website will be a bunch of pages all linked together via hyperlinks.
You can ofcourse have a one-page website or as many pages as you like -
depending on the amount of information you want to share with your
visitors. Hyperlinks are text or images pointing to another page, just
like the heading of this article points to my website.
Your Audience
As the web has grown, so has the types of people who access it and how
they access it. As we say, it is impossible to please everybody. It is
very difficult to design a website which will be accessible to all.
Carefully choose your content and design, keeping in mind who your target
audience is and what type of equipment they use. Equipment here means the
computer and other hardware and also includes the software used for
connecting to the internet and browsing it.
The best way to reach more people is to use pure HTML, and keep the use of
scripting languages like JavaScript, Java, and other plug-ins to the
minimum. While this may not make your site flashy,stylish or trendy, you
will have the satisfaction of knowing that your site is accessible to most
of the people. Afterall, that is the whole point of this exercise, right?
Designing your website means knowing your audience and their requirements.
Content
Now that introductions are over, lets get down to the core of your
website: Content. The most important aspect of any website, content is the
one thing that will keep your visitors at your site and keep bringing them
back. The content should depend on what you want to let your visitors know
- about the company, the products, the services. Keep the content
interesting, updating it often for repeat visitors. Often this can mean
providing more details about different aspects in your business, like
seasonal discounts, etc. Your visitors will visit your site again and
again if the content is relevant, and there is something new everytime
they visit.
Layout
A well laid out website will be a successful one. Whether you design the
site yourself, or outsource the task to a webdesigner like us, first
layout your ideas on paper. Choose text, color and graphics carefully,
they all contribute to the page load time. Starting with your Home Page,
keep it fast-loading, with a good navigational structure. Try to follow
the same layout for the whole website. Change the layout only for
different sections and not different pages. If the navigation bar is at
the top on your HomePage, keep it at the top in all the other main pages.
Consistency in layout is very, very important.
These are just some of the basics about building a website. There are many
more, some requiring a article all about themselves. Keep visiting, as I
plan to write about as many as I can. Ofcourse, you are welcome to email
me your suggestions/comments about what you would like to read about in
webdevelopment.
D.zigns dzignerwebs
Tasneem Rangoonwala is the Web Development Co-ordinator in D.zigns
Enterprise Solutions, offering web design and related services as a
freelancer.
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